2008 Events

17 June 2008: Advertising's Going Green

What is the current state of green advertising? What is the need? What do consumers want? And how are businesses using advertising to reach a varied audience? What are the new products, and how are products changing? What ads cross the line into greenwashing?

Ad Club Seattle’s June luncheon provided answers to these and many other questions as our panel looked at the business of green in advertising.

>> Listen to the Podcast (13.2 MB)
     Podcast courtesy of Media Inc.

MODERATOR:

Kevin Tuerff – Principal & President, Enviromedia Social Marketing
>> Download the Presentation (1.73 MB PDF)

PANELISTS:

Marty McDonald – Creative Director, Egg Agency

Kate Peringer – Client Services Manager,
>> Download the Presentation (1.71 MB PDF)
>> Questions? Email kate.peringer@hartman-group.com

Deborah Morrison – Chambers Distinguished Professor of Advertising, University of Oregon

Stephanie Bittner – Director of Brand Advertising, Starbucks
>> www.planetgreengame.com

Luncheon sponsored by:

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