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2003 Events
November 13, 2003: Why you really watch TV
A special screening of the Cannes Lion winners reel
No engaging moderator. No insightful guest panel. Just the best darn ads
created in 2003. This special evening event showcased award winning advertising
from around the world, including the Silver Lion winner from Seattle's very own
Sedgwick Road. Sponsored by the Cannes 50th International Advertising Festival
and USA TODAY.
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October 16, 2003: Taking Care of Business (Affairs)
Legally protecting your campaigns
Guest Speaker: David Woolson, President (Big Catch)
This luncheon asked the question, “Is your marketing or advertising campaign as
legally sound as you think?” David walked us through the basics of creative
property ownership, rights licensing, script clearance, talent, and other
preventive legal medicine that help agencies better protect themselves and
their clients.
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September 18, 2003: SURVIVAL OF THE FASTEST
Shifting our strategies into the fast lane
Guest Speaker: Ian Beavis, Sr. Partner (The Shop)
At the time, economic recovery was underway in Seattle, yielding opportunities for quick and nimble agencies and turning our member’s companies – and even Seattle itself– into the new 300-pound gorilla on the block.
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August 21, 2003: DON'T CHANGE THAT CHANNEL!
...and other insights from a network TV buyer
GuestSpeaker: Chuck Bachrach, Executive V.P (Rubin Postaer & Associates)
How many dating shows are too many? Who will have more successful spin-offs…Law & Order or CSI? Comedy, drama, reality…which will rule? Chuck let us in on the secrets, dissecting the year’s coming primetime network schedule and the impact of TV programming on not just the industry, but you — yes, you — the viewer.
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July 11, 2003: You be the judge.
Moderator: Larry Asher
Panelists: Steve Johnston; Mary Knight (FCB); Guy Seese (Cole & Weber/Red Cell); Eric Gutierrez (DDB Seattle); Tracy Wong (Wong Doody); Jim Copacino (Copacino + Fujikado)
Are advertising awards shows a true measure of an agency's skills or just a bunch of self-congratulatory hooey? This event invited top creative directors to try that question on for size. Their audience had the chance to extract revenge or give props when they got to judge their latest work. Scores were tallied, awards handed out, and everyone was back to work by 1:30.
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June 19, 2003: Women in Advertising
An insightful and engaging panel discussion
Moderator: Jan Edmondson (DDB Seattle)
Panel: Betti Fujikado (Copacion+Fujikado), Pam Guinn (Belo Marketing Solutions), Michelle McEttrick (Safeco Corporation), Sue Nixon (Leonhardt: Fitch)
Four of Seattle's most prominent female executives discussed women's impact on the past, present, and future of advertising and marketing. Through many years of challenge and innovation, they shared how their diverse talents and experience made them the industry leaders they are today.
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May 8, 2003: Just Sell It.
Getting back to the basics with Nike's creative force, Weiden & Kennedy.
Speaker: Mike Byrne, Creative Director on Nike (Weiden & Kennedy)
Selling and advertising — seems like an obvious pair. Yet many forget that before you sell the product in your brilliant ads, you first need to sell the ads to the client and even yourself - or all could be lost, killing the ad before anyone can even sniff its new spring-fresh scent. Mike shared with us his strategy on selling relationships, presentations, and ideas from the trenches of one of the most successful advertising accounts today.
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April 10, 2003: Why Account Planning Doesn't Work
A discussion of the rules for success -- and failure.
Moderator: Paul Neal, independent strategic marketing consultant.
Panelists: Ingrid Andrews (FCB), James Mackenzie (Cole & Weber / Red Cell), Steve Le Neveu (Publicis in the West)
There can be little debate that account planning has, over the past several years, transformed the ad industry. But has the change overall been positive? Was it even necessary to begin with? Does the end benefit of account planning live up to its promise — and how is it relevant in the current business climate? In this roundtable discussion, veteran area planning directors shared their thoughts on how to maximize the planning ROI, drawing from their considerable local, national, and international experience to illustrate how planning can — and can't — improve the ad process and product.
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March 13, 2003: Behind the Rise of Crispin Porter & Bogusky
The inside story of the little agency that could. And did.
Guest Speaker: Andrew Keller, VP and Associate CD (Crispin Porter & Bogusky,
Miami)
2002 Agency of the Year. 2002 Campaign of the Year. Automotive Campaign of the Year Guerilla Marketing Campaign of the Year. More accolades for the boys on Madison Ave? Nope. Try Miami. And all these awards belong to just one advertising agency: Crispin Porter & Bogusky - the agency that came out of the blue to claim 2002 as their own with award-winning, ground-breaking campaigns including MINI, IKEA, Molson and the "truth" about cigarettes. But how did they do it? Just for us, Andrew Keller revealed it all. The strategies, philosophies and award-winning work that took CP+B from a small agency in a secondary market to a multimillion-dollar, world-class agency virtually overnight.
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February 13, 2003: 20/20 RADIO
A clear picture of effective radio advertising
Speakers: Austin Howe (Radioland, Portland), Bob Moore (Publicis, Seattle), Jim Elliott (Cole & Weber, Seattle)
For some writers, radio advertising is a problem - you only have ears to work with, right? Wrong. For the most successful writers and producers, radio is among the best of all media for which to write. This panel of dialed-in creative thinkers view radio as not only an exceptional opportunity for creative freedom, but also a versatile advertising vehicle that is, perhaps, the most visual medium of all. Their tips showed us how to stretch our imaginations and our budgets, and included some great buying strategies to help maximize impact on the air.
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January 16, 2003: The Minority Report
The Dos (and Don'ts) of advertising to the Minority Market
Moderator: Tom Nesby (Nesby & Associates, Inc.)
Panelists: Nhien Nguyen (International Examiner), Ed Ramirez (Radio Sol), Raphael Madison (SAFECO Corporation), Chance Goldston (Hotmetal Creative)
It's a turbulent market out there. A time when it's never been more critical to speak to and understand that ever-important market your organization needs to reach: minorities. In fact, with the number of minority and multicultural people living within the US doubling over the last few years, the minority market may soon become the majority. This panel discussed how to build a solid diversity marketing plan that brings companies and people together - one demographic at a time.
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