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2002 Events
November 14, 2002: Re-Evaluating Strategies
We're about to see the media industry turned on its ear... are you ready?
Guest Speaker: Michael Drexler, CEO (Optimedia International USA)
With virtually all media being affected by the economic and technological
environment over the last several years, everyone in the advertising industry
must begin to re-think their strategies and goals for the future. Mr. Drexler,
representing one of the largest media networks in the world, discussed the
significant changes going on in the media and what advertisers could do to cope
with these new developments.
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October 10, 2002: Planes, Trains, and Advertising
A panel discussion on marketing in the Travel Industry
Moderator: Linda Halverson (Halverson Advertising)
Panelists: Linda Anderson (WestCoast Hospitality Corporation), Mark M. Kammerer (Holland America Line), Steven Pomranz (AAA)
The world was forever altered a year earlier, yet the travel industry continued to feel its aftershocks. So how should the industry go about advertising in tourism's apprehensive waters? This in-depth tour on the state of the travel industry covered advertising campaigns and relationships with agencies/in-house marketing departments; how 9/11 impacted the tourism industry; the future of marketing for travel companies; and running a travel business in Washington.
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September 12, 2002: Minding your Business
A panel discussion on developing business in today's industry.
In September of 2002, it wasn’t business as usual out there. But was that a bad thing or was there opportunity lurking in those mergers? This open panel discussion with industry experts showed us how the creative industry was rolling with the economic punches and how our businesses could strike back. Topics included new business development,partnerships, strategies and success stories.
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August 8, 2002: DON'T CHANGE THAT CHANNEL!
...and other insights from a network TV buyer
Guest Speaker: Chuck Bachrach (Rubin Postaer and Associates)
A preview of the season’s upcoming network schedule by one of the industry’s top negotiators.
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June 13, 2002: Breaking the Glass Ceiling: Women in Advertising
A panel discussion
Moderator: Jan Edmondson (DDB Seattle)
Panelists: Dona Ross (Sedgwick Rd.), Michele Grosenick (New Century Media), Susan A. Bradley (Boeing Commercial Airplanes), Leslie Phinney (Phinney/Bischoff Design House)
Four of Seattle's top women executives gathered for a panel discussion of insights and experiences about the road to the top and life once you get there.
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May 9, 2002: ADS UNCOVERED!
Television and radio advertising's impact on human cognitive and emotional responses.
Speaker: Dr. Paul Bolls (Washington State University, Department of Communications)
Experiments by Dr. Bolls have uncovered specific production features that can automatically grab attention and improve memory. A Professor of Communications at WSU, Dr. Bolls shared that inducing the proper cognitive and emotional response is really quite simple, and he revealed his Scientific Steps to Super Spots. He explained the findings of his research and demonstrated how we could put his groundbreaking techniques to good use in creating highly effective radio and TV advertising.
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April 11, 2002: PROJECT AIM - America in Motion
Moderators: Liz Kiley (e m u r g e); Robert Leonard, Marketing
Consultant Panel: Anne Telford, (Communication Arts Magazine), Bill Basl (Commission for National & Community Service), Greg Latimer (Alaska Airlines), James Mullen (City of Seattle), Ines Pearce, (Project IMPACT, City of Seattle)
A panel conversation on our response to the September 11 culture shock and what we as the advertising and design community could accomplish to discuss, transform, and inspire our nation in moving forward.
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March 14, 2002: Customer Acquisition - The Comeback Kid of Direct Marketing Description
Speaker: Brian Hunt (hunt.DDBdirect)
Times were good. So good that retention-centered direct marketing was all the rage. Customer acquisition strategies were pushed aside for loyalty programs, customer relationship management and lifetime value concepts - all of which played well in a Nifty Nineties' economy. Then, blam! Recession! Enron! Hanging chads! And (ugh), 9/11. Suddenly, consumer values changed. And with that shift came the question of whether our modern DM methodology is in sync with a new American psyche.
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January 2002: The Meeting of the Media Minds (the
Sequel)
Moderator: Tom LaPaze (Hunt/DDB Direct)
Panelists: Megan Edwards (J. Walter Thompson), Norm Shaffer (Optimedia), Jeff Lanctot (Avenue A) and Bret Dennis (THINK Seattle)
We heard from an esteemed panel of Media Directors and Planners from local firms, who focused on media issues stemming from the 9/11 tragedy and our resulting jittery economy.
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